Business Communication: Process and Product
Business Communication: communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer.
Business Communication is known simply as "communications". It encompasses a variety of topics, including marketing, branding, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, research & measurement, reputation management, interpersonal communication, employee engagement, online communication, and event management. It is closely related to the fields of professional communication and technical communication.
In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth.
Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.
Business Communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications.
At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.
The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text. --This text refers to an out of print or unavailable edition of this title.
Mary Ellen Guffey is emeritus professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree summa cum laude in business education from Bowling Green State University; a master's degree in business education from the University of Illinois where she held a fellowship; and a doctorate in business and economic education from the University of California Los Angeles (UCLA). She has taught at the University of Illinois Santa Monica College and Los Angeles Pierce College. --This text refers to an out of print or unavailable edition of this title.
- Paperback: 583 pages
- Publisher: Nelson Canada; 5 edition (February 26, 2007)
- Language: English
- ISBN-10: 0176103937
- ISBN-13: 978-0176103934
- Product Dimensions: 9.9 x 8.1 x 1 inches
